Our Processes
Our teams can ensure quality and timeliness in projects, irrespective of geographical location, through our processes. We take advantage of competencies and prior experiences, making sure clients' needs are met throughout each project. Our process provides a seamless, efficient, integrated approach because it is built on road-tested best practices.
Our methodology and secret of our success is our process. Based on the 5 E model. This process has helped us delight our customers and their customers.
Expression
Getting a fix on the idea the branding and the scope.
Ideation
Business, marketing and branding Strategies
Conceptualisation
Scoping
During the first phase, Expression , a comprehensive business strategy is established or evaluated from any existing strategy. Depending on client needs, the business strategy may include developing a business plan, marketing plan, and brand strategy. Using competitive analysis, enterprise analysis, user research, and the client's brand strategy, we create a vision for a new e-business, Intranet, extranet, or other web-based system. This vision allows us to develop a project plan outlining the scope, timing and costs of the project.
Elaboration
Designing a compelling user experience strategy along with its element
- Requirement detailing
- Environment detailing
- Branding & Positioning
- Redefining scope
- Information architecture
- User experience strategy
- User experience prototype
- Usability testing
Next comes Elaboration , when we focus on the visible user experience and the not so visible but critical technical software architecture. We design a compelling user experience - the total impression left by interacting with the system's varied attributes: visual design, features and functional behaviour, content, information layout, usability, and robustness. By building a user interface prototype, we conduct usability tests early and frequently, refining the user experience.
Execution
Designing and building, validating and testing the product in terms of execution and functionality
- Content Management
- Art, rich media integration
- Software development
- Functionality testing
During the Execution phase, the remaining functionality is designed, implemented, and tested. Deployment plans and marketing campaigns are finalised. Each iteration produces a working version of the system with increased functionality and quality until we reach the agreed system scope.
Evaluation
- Evaluation of speeds
- Design Evaluation
- Functionality evaluation
- Evaluation of HCI
- Evaluation by customer
- Evaluation by Industry Pundits
This is perhaps the single most important step in our process. The executed work needs to be vetted by not us or you, but your customers. We let your customers, industry pundits, experts have a look at our execution and gather the feed back during the Evaluation phase. A strategy to incorporate these feed back in to the site will be developed in consultation with you.
Evolution
- Incorporate Feed back
- Alter road map
- Phased Evolution strategy
The process of making your site better and incorporating feed back in a phased manner is the process of Evolution . The development of a site is a continuous process, it is not an event. The site has to evolve continuously to take care of the changes in customer, company, context and competition.
These processes will be followed by transition management, enrichment and maintenance based on customer requests and requirements.
Each of the above mentioned process elements will have its own deliverables, so that the effectiveness of the process is tested. The vetted deliverables will form the basis for the next process element.
